Sharmadean reid bio

I am fascinated by how to make something viral through thought leadership and marketing, including s politics. Both were young and making huge waves at the time and from them I learned; How to balance creativity and commercialism. Why having real people attached to your brand is more impactful than using models How to work with corporates while keeping your soul.

In The WAH brand set up a physical home in the shape of WAH Nails, a salon and creative space in Dalston that provided a real life space for these online fans to connect. WAH Nails completely changed the face of nail culture and beauty by offering a millennial owned, grassroots, community face to the beauty business. In these qualities and her services to Beauty were recognised when she was awarded an MBE.

WAH Nails then held a successful salon in Topshop Oxford Circus for 4 years before closing to retain the community experience. With a view to identifying and empowering the next generation of female CEOs, Sharmadean launched FutureGirlCorp, which helps leaders create long term wealth and economic empowerment. In Sharmadean launched a dreamy salon in Soho showcasing a brilliantly innovative VR Nail Design app which enhances the user experience whilst improving gross margins and is passionate about using technology to help streamline the beauty experience.

Sharmadean has also launched her revolutionary angel investor-funded platform, Beautystack. She also provided content for her growing userbase in the form of business and professional talks, mental health support and books and cultural recommendations. A platform that enables build the knowledge and network to grow.

Sharmadean reid bio

She is an advocate for women's empowerment. Reid was born to a Jamaican family with a father of Indian heritage in Wolverhampton in After graduating inReid worked at the men's magazine Arena Homme Plus as a Sportswear Editor, before moving to Nike as a stylist. Driven by the idea of a place for women to "hang out, form friendships and build communities" [ 12 ] while being able to have "whatever you wanted on your nails", [ 3 ] the first WAH Nails salon was opened in August In Reid partnered with Tabitha Goldstaub to launch Future Girl Corpa business boot camp for women entrepreneurs.

Reid became frustrated by the lack of technological solutions in beauty booking software. The platform allows influential beauty professionals to form networks. Reid has a son. Contents move to sidebar hide. Article Talk. Read Edit View history.